FUERTé // Tea branding and packaging design

The brief here was to conceptualize and design a new brand of tea specifically geared towards affluent(ish), urban, health conscious men. I created a name and distinctive brand expression for the box and the sachets found inside.

My original mood boards merged a clean modern aesthetic with a more bearded hipster edge. I channeled an adventurer with the name FUERTé, a play on strong (fuerte) and tea (té) - in Spanish. I wanted my final brand to feel crisp and fresh, but with enough grit to feel organic and approachable to my target market. I kept everything basic and easy to understand. This is not a fussy brand.