Inspired by the idea of “the blue line” which links all parts of the company together, we jumped off the computer and went hands-on to create an original piece of string-art based on the Edelman logo. Through manipulation of photographs, we created compelling abstract graphics that wound their way through the conference hotel – from welcome signs, to laser cut name tags, to printed collateral and presentation decks. The bright colors and fresh approach to this look and feel kept participants engaged in planning for the future of Edelman.